<aside> 💡 Pro Tip: You’ll find a few templates with in [SQUARE BRACKETS]. These are variables for you to change to whatever works best for you. (But don’t be confined to just these - experiment with the entire hook!)

Need more inspo? Check the link to the live posts on the right hand side.

</aside>

Date	Hook Template	Hook Example	Live Example
1st	[TIMEFRAME] of [ACTION] every day:

= [OUTCOME 1] = [OUTCOME 2] … | 30 minutes of scrolling LinkedIn every day:

= 3+ hour a week = 6.5+ days per year = 0 visibility for you. | https://www.linkedin.com/feed/update/urn:li:activity:7110517256173838336/ | | 2nd | I spent [TIMEFRAME] struggling to [DREAM OUTCOME] because of this 1 major mistake (learn from this): | I spent 2 years struggling to sign clients on LinkedIn because of this 1 major mistake (learn from this): | https://www.linkedin.com/feed/update/urn:li:activity:7086599769036337153/ | | 3rd | [TIME AGO] I promised myself I’d never [COMMON ACTION] | 2 years ago, I told myself I'd never like a post on LinkedIn. | https://www.linkedin.com/feed/update/urn:li:activity:7061595007538851841/ | | 4th | [TIME AGO], [UNWANTED SITUATION] | Last week, my computer betrayed me. | https://www.linkedin.com/feed/update/urn:li:activity:7071379480560234496/ | | 5th | Even if you [UNWANTED OUTCOME]: | Even if you sign 0 clients from posting on LinkedIn: | https://www.linkedin.com/feed/update/urn:li:activity:7107980543748632576/ | | 6th | [YEAR]: [SITUATION] [YEAR]: [SITUATION] [YEAR]: [SITUATION] [YEAR]: [SITUATION] | 2020: Dreamed of starting my own business 2021: Officially registered my first business 2022: Struggled and made a 2-year loss 2023: Restarted the business from 0. | https://www.linkedin.com/feed/update/urn:li:activity:7094572303203586048/ | | 7th | Society says you need [COMMON BELIEF] ↳ [CONTRADICTION] | Society says you need a degree. ↳ I never went to uni. | https://www.linkedin.com/feed/update/urn:li:activity:7070292834163019777/ | | 8th | Last week, I [ACHIEVEMENT] in just [EASY ACTION] | Last week, I signed a new client (worth ~£3k) in just 2 calls. | https://www.linkedin.com/feed/update/urn:li:activity:7070292834163019777/ | | 9th | How to never have [UNWANTED OUTCOME] again (in [NUMBER] of steps): | How to never have a 'bad' post again (in 3 steps): | https://www.linkedin.com/feed/update/urn:li:activity:7122113687514947586/ | | 10th | I’ve [ADMIRABLE ACTION] and [2ND ADMIRABLE ACTION].

And yet some days I still [ACTION]: | I’ve published 500+ LinkedIn posts and written 1,000+ drafts.

And yet some days I still think: | https://www.linkedin.com/feed/update/urn:li:activity:7112329302901153792/ | | 11th | How I [COMMON DESIRE] in just [TIMEFRAME]:

→ I didn't. | How I built a 6-figure business in just 12 months:

→ I didn't. | https://www.linkedin.com/feed/update/urn:li:activity:7113416474840428544/ | | 12th | [NUMBER] biggest mistakes most [TARGET AUDIENCE] make with their [SPECIFIC ACTION/ITEM] (that stops them getting any results: | 3 biggest mistakes most solopreneurs make with their CTAs (that stop them getting any results): | https://www.linkedin.com/feed/update/urn:li:activity:7119576961215012865/ | | 13th | How I [DREAM OUTCOME] (without any [UNWANTED ACTIONS]): | How I signed my latest client (without any stupid cold-calling/awkward pitches): | https://www.linkedin.com/feed/update/urn:li:activity:7114865913027260416/? | | 14th | I used to believe there was a minimum criteria before you could [DREAM OUTCOME]. | I used to believe there was a minimum criteria before you could start 'selling' on LinkedIn. | https://www.linkedin.com/feed/update/urn:li:activity:7099645729169690624/ | | 15th | “[COMMON QUOTE]”

Here’s the mistake I made: | "Don't mix business with family"

Here's the mistake I made: | https://www.linkedin.com/feed/update/urn:li:activity:7123563318795010050/ | | 16th | I’ve spent [NUMBER]+ hours on [ACTION].

Here are the [NUMBER] lessons I’ve learned: | I've spent 1,000+ hours of my life on LinkedIn.

Here's the 13 biggest lessons I've learned: | https://www.linkedin.com/feed/update/urn:li:activity:7105443827217256449/ | | 17th | 5 years ago: [RELATABLE SITUATION]

3 years ago: [RELATABLE SITUATION]

2 years ago: [RELATABLE SITUATION]

Today: [DESIRED OUTCOME] | 5 years ago: Felt lost in life

3 years ago: Felt lost in life

2 years ago: Felt lost in life

Today: Focused on building my dream. | https://www.linkedin.com/feed/update/urn:li:activity:7072104256337498112/ | | 18th | [TOPIC] on hard mode:

→ [POINT 1] → [POINT 2] → [POINT 3]

[TOPIC] on easy mode:

→ [POINT 1] → [POINT 2] → [POINT 3] | LinkedIn on hard mode:

→ Trying to write perfect posts every day → Attaching your worth to your engagement → Only focusing on inbound leads (+ setting impossible targets)

LinkedIn on easy mode:

→ Focusing on being known for something → Making conversations and building relationships → Getting your name out there and meeting with future clients | https://www.linkedin.com/feed/update/urn:li:activity:7102182335961260032/ | | 19th | If you [ACTION] each day:

→ [POINT 1] → [POINT 2] → [POINT 3] | If you send just 1 person a nice message each day:

1 month: 30+ messages 3 months: 90+ messages 6 months: Nearly 200 messages | https://www.linkedin.com/feed/update/urn:li:activity:7124665490831994884/ | | 20th | [NUMBER] [TOPIC] myths that need busting right now: | 5 LinkedIn myths that need busting right now (learn from this): | https://www.linkedin.com/feed/update/urn:li:activity:7107618153521631232/? | | 21st | I’m a [POSITION] and I [WHAT YOU DO].

Yet I can’t: | I'm a writer and I teach others how to write content.

→ [POINT 1] → [POINT 2] → [POINT 3]

The BEST outcome of [ACTION]:

→ [POINT 1] → [POINT 2] → [POINT 3] | The WORST outcome of posting on LinkedIn:

→ Your post flops → Because nobody reads it → And afterwards, nothing changes.

The BEST outcome from posting on LinkedIn:

→ Your post connects with people → Your dream client(s) read it → You start seeing results. | https://www.linkedin.com/feed/update/urn:li:activity:7112691582977331201/ | | 24th | I’ve spent [NUMBER] hours of my life [ACTION].

Here’s the [NUMBER] biggest lessons I’ve learned: | I've spent 1,000+ hours of my life on LinkedIn.

Here's the 13 biggest lessons I've learned: | https://www.linkedin.com/feed/update/urn:li:activity:7105443827217256449/ | | 25th | Every [POSITION] tells you [COMMON BELIEF].

But it’s a lot more than just [SIMPLE TASKS]. | Every creator tells you that consistency is crucial.

But it's a lot more than just writing and sharing posts. | https://www.linkedin.com/feed/update/urn:li:activity:7094935710218010624/ | | 26th | Today, I turn [AGE].

And I feel incredibly grateful to be where I am.

So, to give back, here are [SAME NUMBER] lessons I’ve learned about [TOPIC]: | Today, I turn 25.

And I feel incredibly grateful to be where I am.

So, to give back, here are 25 of the most important lessons I’ve learned about LinkedIn in the last 2.5 years I’ve been here: | https://www.linkedin.com/feed/update/urn:li:activity:7067750028366245888/ | | 27th | This 1 change took me from making £0 to [DREAM OUTCOME] (and how you can too): | This 1 change took me from making £0 to signing 4-figure clients (and how you can too): | https://www.linkedin.com/feed/update/urn:li:activity:7091673198546571264/ | | 28th | [NUMBER] years ago, I was ready to quit.

After nearly [NUMBER] years of working on my business, this is what I had to show for it:

→ [POINT 1] → [POINT 2] → [POINT 3] | 1 year ago, I was ready to quit.

After nearly 2 years of working on my business, this is what I had to show for it:

→ Very few clients → Not many leads → Negative £££. | https://www.linkedin.com/feed/update/urn:li:activity:7126115118970490880/ | | 29th | 1 mistake that kills your [TOPIC]’s potential (and costs you results/[OUTCOME]): | 1 mistake that kills your LinkedIn post's potential (and costs you results/leads): | https://www.linkedin.com/feed/update/urn:li:activity:7127202213059284993/ | | 30th | Last week, [ACTION/START OF STORY] | Last week, I delivered 5 talks to 39,282 people. | https://www.linkedin.com/feed/update/urn:li:activity:7128289373774569472/ | | 31st | [NUMBER] [ACTION] every day:

→ [OUTCOME 1] → [OUTCOME 2] → [OUTCOME 3] | 3 connection requests every day:

→ 15 sent per week → ~60 sent per month → ~720 sent in 1 year. | https://www.linkedin.com/feed/update/urn:li:activity:7122838458418565120/ |

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